Flamin’ Hot Diss Track 

At Super Bowl LIII, Chance the Rapper and the Backstreet Boys unveiled Doritos’ new Flamin’ Hot flavor. But not everyone was bobbing their heads. As the OG of Flamin’ Hot snacks, Chester Cheetah quickly responded by dropping a fire diss track to remind Doritos – and the world – who truly owns the throne.

The Case Study:

The Diss Track:


CDs: Eamonn Dixon, Daniel Grech
ART DIRECTOR: Michael Kang